#BUILD A WEBSITE FOR MY BUSINESS SOFTWARE#
#BUILD A WEBSITE FOR MY BUSINESS OFFLINE#

That’s where a digital marketing tactic known as search engine optimization, or SEO, can benefit you. In most cases, customers know what they’re looking to buy, but it’s very likely that they’ve never heard of your business before and won’t know to search for it by name. You Gain the Opportunity to Be Found by New Customers Your website landing page can be one of the most effective marketing tools you have in this new digital age, so make use of it where you can.

#BUILD A WEBSITE FOR MY BUSINESS SOFTWARE#

For example, you could offer a discount to customers who give you their email–and then follow up with them via email (which, by the way, you can automate with a marketing or a CRM software solution). Instead of hoping that one day these customers will come back to visit, there are plenty of online marketing strategies that you can make use of to remind them about your business and encourage them to make a purchase.

They can find all of the details that they’re looking for and check out any related posts that might grab their attention about other products or services. If they’re not quite ready to make a buying decision, your informational website content gives them the chance to take a look around as if they were walking around your store. That simply isn’t the case when you’re using a custom website.Ī website will also give you the opportunity to meet potential customers at any point in their sales journey.

#BUILD A WEBSITE FOR MY BUSINESS OFFLINE#

After all, there’s only so much real estate that you have to work with in the offline world. Global pandemics aside, a business website is a great place to showcase all of your products or service offerings in a way that a physical store may not allow for. You Have Space to Show off Your Products and Services When e-commerce sales are now over $850 billion per year, what’s stopping you from joining the hundreds of thousands of businesses who are seeing success online? 2. While the pandemic is likely the cause of this monumental acceleration, the year-over-year increases in customer spending online can’t be ignored. In the US alone, online shopping grew by more than 44 percent in 2020, triple the industry’s growth in 20. In a world where customers are reluctant to venture beyond their homes, e-commerce has boomed. Small business owners who have weathered the storm best have turned to online channels to boost their bottom line and expand their audiences beyond their town or city, capitalizing on the endless possibility that their own website has provided. Local businesses all over the world have struggled to stay open during the COVID-19 pandemic, and the environment for in-person sales has changed dramatically as a result. Still not convinced? We’re here to show you how a small business website has the potential to grow your business and open up a world of opportunities with both your existing and new customers. So let’s dive deeper into why you need a website in the first place, and then we’ll get into all the costs involved in building one. The term “digitally connected” isn’t simply about using technology in the day-to-day operations of your business, but also utilizing digital communications like websites, social media, and email marketing to reach your target audience. A recent study by Deloitte found that digitally-connected small businesses earned four times more revenue growth than they did in the previous year. In a world that’s becoming increasingly digital, having an online presence is no longer optional-it’s crucial for the ongoing success of your business. This leaves many small business owners wondering: Is it worth it?

You can expect to spend $500 to $5,000 on building a website, depending on how much outside help you use.

But is building and maintaining a company website one of them? If not, you’re not alone.Ĭreating a website is a time investment, and it also costs money. When you’re running a small business, there are probably a million items on your to-do list.

Build a website for my business